Financial management: capital structure, cash flow considerations and return on investments Risk assessment Understanding financial statements Accounting equation: assets, liabilities and equity accounts Accounting management: fixed, variable, and mixed costs Budgeting methods and creating a master budget


Upon completing the Sales Strategy course, participants will be able to:

  • Learn world-class selling skills
  • Advance their career in sales
  • Identify the attributes of a successful seller
  • Handle objections with confidence
  • Use a consultative sales approach
  • Build relationships with their customers


  • Multiple guidelines to help you in every sales situation
  • Increased abilities for customer generation, negotiation and deal closing
  • Increased confidence with new or difficult customers
  • Insurance to get profits

Course Modules

What is selling?

  • What is a sale?
  • What is business development?
  • Everyday situations when you sell something
  • The fundamental truth about great sales people

 The selling process

  • Prospecting
  • Qualifying
  • Presenting
  • Questioning & listening
  • Handling objections
  • Closing
  • After-sales

 The qualities of a great salesperson

  • Be professional
  • Find your comfort level and conquer your sales fears
  • Study your customers and prospects
  • Build relations
  • Daily rituals
  • Showcase success

Training Methodology

  • Instruction by an expert facilitator
  • Practical illustrations
  • Interactive classes
  • Group discussions
  • Workshops
  • Simulations
  • Case studies


Open Course Enrollment

Dates & Location

AUPP  Campus



The CLPD Experience

Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:

  • State of the art training facilities with modern lecture halls and equipment
  • Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
  • International quality standards at every step, from the curriculum creation to the delivery and follow-up
  • Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?

Check our Course Outlines (PDF) here: Sales Strategy: Mastering the Selling Process

You can also contact us at:

Phone: 011 21 21 44

Mail: [email protected]

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