Participants will gain the following significant benefits:
- Creation of clear, compelling communication for various mediums (e.g. ads, blog posts, newsletters, etc.)
- Excellent writing skils adapted to their target market and industry
- Increased engagement, lead generation, and sales
- Quick adaptation of copies to all channels
- Ability to inform and engage target audiences
- Negotiation strategies via digital platforms
Target Audience
This course is recommended for:
- Copywriters
- Marketing and sales staff
Pre-requisites
There are no pre-requisites for this course.
Objectives
Upon completing this course, participants will be able to:
- Confidently adapt their writing style to match situations and audience
- Communicate powerfully and persuasively while still building goodwill
- Understand advanced communication techniques for digital platforms; e.g. Facebook, chat, email, etc.
- Engage with customers appropriately, concisely, and confidently using digital platforms
Course Modules
- Situational awareness and audience awareness
- Format, composition, and style of digital written communication
- Customer engagement via digital platforms
- Effective interoffice written communication
- Developing impact and using powerful language to influence others
Module 1: Understand the Readers
- Situation awareness
- Audience awareness
- Catching attention
Module 2: The Writing Process
Format, composition, and style of digital written communication
- Headlines/Taglines
- What is the best copy? Content and calls-to-action
- SEO Introduction and best practices
Module 3: Digital Channels
- How to Write for Blogs
- How to Write on Social Media
- How to Write for Websites
- How to Write Emails
- How to Answer on Live Chats
Training Methodology
- Instruction by an expert facilitator
- Practical illustrations
- Interactive classes
- Group discussions
- Workshops
- Simulations
- Case studies
Open Course Enrollment Details
Dates & Location
AUPP New Campus
The CLPD Experience
Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:
- State of the art training facilities with modern lecture halls and equipment
- Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
- International quality standards at every step, from the curriculum creation to the delivery and follow-up
- Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?
Check our Course Outlines (PDF) here: Powerful Written Communication for the Digital Age
You can also contact us at:
Phone: 011 21 21 44
Mail: info.clpd@aupp.edu.kh
