Powerful Written Communication On-the-job benefits
Participants will gain the following significant benefits:
- Creation of clear, compelling communication for various mediums (e.g. ads, blog posts, newsletters, etc.)
- Excellent writing skils adapted to their target market and industry
- Increased engagement, lead generation, and sales
- Quick adaptation of copies to all channels
- Ability to inform and engage target audiences
- Negotiation strategies via digital platforms
Target Audience
This course is recommended for:
- Copywriters
- Marketing and sales staff
Pre-requisites
There are no pre-requisites for this course.
Objectives
Upon completing this course, participants will be able to:
- Confidently adapt their writing style to match situations and audience
- Communicate powerfully and persuasively while still building goodwill
- Understand advanced communication techniques for digital platforms; e.g. Facebook, chat, email, etc.
- Engage with customers appropriately, concisely, and confidently using digital platforms
Course Modules
- Situational awareness and audience awareness
- Format, composition, and style of digital written communication
- Customer engagement via digital platforms
- Effective interoffice written communication
- Developing impact and using powerful language to influence others
Module 1: Understand the Readers
- Situation awareness
- Audience awareness
- Catching attention
Module 2: The Writing Process
- Format, composition, and style of digital written communication
- Headlines/Taglines
- What is the best copy? Content and calls-to-action
- SEO Introduction and best practices
Module 3: Digital Channels
- How to Write for Blogs
- How to Write on Social Media
- How to Write for Websites
- How to Write Emails
- How to Answer on Live Chats
Training Methodology
This training course encourages participation through a combination of lectures, group discussion, time management gaming, priority management team exercises, and breakout sessions designed to reinforce new skills learned.
Objectives
Upon completing this course, participants will be able to:
- Confidently adapt their writing style to match situations and audience
- Communicate powerfully and persuasively while still building goodwill
- Understand advanced communication techniques for digital platforms; e.g. Facebook, chat, email, etc.
- Engage with customers appropriately, concisely, and confidently using digital platforms
- Develop their situation and audience awareness
- Use multiple formats, composition, and styles for digital written communication
- Engage with customers via digital platforms
- Apply effective interoffice written communication
- Develop impact and using powerful language to influence others
Benefits
- Creation of clear, compelling communication for various mediums (e.g. ads, blog posts, newsletters, etc.)
- Excellent writing skils adapted to their target market and industry
- Increased engagement, lead generation, and sales
- Quick adaptation of copies to all channels
- Ability to inform and engage target audiences
Course Modules
Module 1: Understand the Readers
- Situation awareness
- Audience awareness
- Catching attention
Module 2: The Writing Process
- Format, composition, and style of digital written communication
- Headlines/Taglines
- What is the best copy? Content and calls-to-action
- SEO Introduction and best practices
Module 3: Digital Channels
- How to Write for Blogs
- How to Write on Social Media
- How to Write for Websites
- How to Write Emails
- How to Answer on Live Chats
Training Methodology
- Instruction by an expert facilitator
- Practical illustrations
- Interactive classes
- Group discussions
- Workshops
- Simulations
- Case studies
Open Course Enrollment Details
Dates & Location
AUPP New Campus
The CLPD Experience
Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:
- State-of-the-art training facilities with modern lecture halls and equipment
- Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
- International quality standards at every step, from the curriculum creation to the delivery and follow-up
- Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?
Check our Course Outlines (PDF) here: Powerful Written Communication for the Digital Age
You can also contact us at:
Phone: 011 21 21 44
Mail: info.clpd@aupp.edu.kh
