Objectives

Upon completing the Campaign Management with Google AdWords course, participants will be able to:

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues

Course Modules

  • Ads networks: search, display, video, shopping and mobile
  • Ad formats: text, image, responsive, etc.
  • Campaigns types: what to use, and how
  • Reach customers with targeting
  • Help customers find you with keywords
  • Make ads seen: building landing pages
  • Bid models: cost per impression, clicks, and acquisition
  • Bid strategies

Training Methodology

  • Instruction by an expert facilitator
  • Practical illustrations
  • Interactive classes
  • Group discussions
  • Workshops
  • Simulations
  • Case studies

 

Open Course Enrollment Details

Dates & Location
27-28 November, 2018 (1.5 days)
AUPP New Campus

Tuition Cost
Individual enrollments: $350 per person
Early Individual enrollments: $315 per person

 

The CLPD Experience

Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:

  • State-of-the-art training facilities with modern lecture halls and equipment
  • Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
  • International quality standards at every step, from the curriculum creation to the delivery and follow-up
  • Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?

Check our Course Outlines (PDF) here: Google AdWords®: Advanced Campaigns Management Techniques

You can also contact us at:

Phone: 011 21 21 44 / 023 990 023

Mail: info.clpd@aupp.edu.kh

Book a seat today for this class





Hello! Sign up to our CLPD Newsletter to not miss out on our upcoming courses and events!

Sign up to the CLPD Newsletter!