Objectives
Upon completing the Campaign Management with Google AdWords course, participants will be able to:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
Course Modules
- Ads networks: search, display, video, shopping and mobile
- Ad formats: text, image, responsive, etc.
- Campaigns types: what to use, and how
- Reach customers with targeting
- Help customers find you with keywords
- Make ads seen: building landing pages
- Bid models: cost per impression, clicks, and acquisition
- Bid strategies
Training Methodology
- Instruction by an expert facilitator
- Practical illustrations
- Interactive classes
- Group discussions
- Workshops
- Simulations
- Case studies
Open Course Enrollment Details
Dates & Location
27-28 November, 2018 (1.5 days)
AUPP New Campus
Tuition Cost
Individual enrollments: $350 per person
Early Individual enrollments: $315 per person
The CLPD Experience
Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:
- State-of-the-art training facilities with modern lecture halls and equipment
- Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
- International quality standards at every step, from the curriculum creation to the delivery and follow-up
- Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?
Check our Course Outlines (PDF) here: Google AdWords®: Advanced Campaigns Management Techniques
You can also contact us at:
Phone: 011 21 21 44 / 023 990 023
Mail: info.clpd@aupp.edu.kh
