Google Adwords®: Advanced Campaign Management Techniques

[Technology for Business 6] Google AdWords

Objectives

Upon completing the Campaign Management with Google AdWords course, participants will be able to:

Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues

Course Modules

Ads networks: search, display, video, shopping and mobile
Ad formats: text, image, responsive, etc.
Campaigns types: what to use, and how
Reach customers with targeting
Help customers find you with keywords
Make ads seen: building landing pages
Bid models: cost per impression, clicks, and acquisition
Bid strategies

Training Methodology

Instruction by an expert facilitator
Practical illustrations
Interactive classes
Group discussions
Workshops
Simulations
Case studies

Open Course Enrollment Details

Dates & Location

AUPP Campus

The CLPD Experience

Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:

State of the art training facilities with modern lecture halls and equipment
Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
International quality standards at every step, from the curriculum creation to the delivery and follow-up
Certificates of completion recognized by the American University of Phnom Penh and valued by employers

Want More Information?

Check our Course Outlines (PDF) here:

Google AdWords®: Advanced Campaigns Management Techniques

You can also contact us at:

Phone: 011 21 21 44

Mail: info.clpd@aupp.edu.kh