Objectives

Upon completion, participants of the Digital Marketing & Social Media course will be able to:

  • Engage consumers on social media to expand brand awareness
  • Evaluate market trends and recommend changes to marketing strategies
  • Communicate with target audiences and manage customer relationships
  • Integrate the best practices of market leaders via website or email strategies
  • Expand and develop social media marketing plans
  • Report on return on investment and key performance metrics

Course Modules

Digital Marketing Methods and Tools:

  • Website and third party digital marketing
  • Digital Marketing Tool – Google Search Engine Optimizer (SEO)
  • Google Adword
  • Good G-Suite for your Business
  • Paid Search (PPC with Google Ads)
  • Email Marketing
  • Social Media Marketing ( Facebook, IG, and LinkedIn)
  • Facebook Marketing
  • Creating customer profiles and Identifying audience desires and needs
  • The integrated marketing communications campaign
  • Campaign planning, delivery and evaluation

Marketing – Social Media & Email Marketing to Increase Sales:

  • Social media marketing advantages and disadvantages
  • Creating a social media marketing strategy (building relationships)
  • Social media marketing platforms (Facebook, IG, linkedin)
  • Choosing channels (Facebook, IG, linkedin)
  • Communities, communication, trust and loyalty
  • How to measure social media effectiveness and best practices
  • Demonstration Email Marketing Software – Dynamic and Static email marketing
  • Testing Email Marketing – Email opens, Total clicks within messages, clicks on specific links, Sent out more than 10000 Email at the same time

Benefits

  • Unified marketing strategy throughout the organization
  • Better market expansion generating more profitability
  • Improved digital sales effectiveness for products and services
  • Streamlined approach to social media marketing
  • Increased number of repeat customer sales
  • Greater brand awareness

Training Methodology

  • Instruction by an expert facilitator
  • Practical illustrations
  • Interactive classes
  • Group discussions
  • Workshops
  • Simulations
  • Case studies

Open Course Enrollment 

Dates & Location

AUPP  Campus

The CLPD Experience

The CLPD Experience

Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:

  • State of the art training facilities with modern lecture halls and equipment
  • Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
  • International quality standards at every step, from the curriculum creation to the delivery and follow-up
  • Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?

Check our Course Outlines (PDF) here: Developing a Dynamic Digital Marketing and Social Media Strategy

You can also contact us at:

Phone: 011 21 21 44

Mail: [email protected]

    Book a seat today for this class





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