Objectives
Upon completing the Advertising Campaigns course, participants will be able to:
- Understand the concept of integrated advertising campaign
- Conceptualize an advertising campaign
- Define objectives and KPIs
- Identify key messages
- Select the most appropriate advertising channels
- Schedule a plan of actions
- Execute an advertising campaign
- Track results and learn from them
Benefits
- Know-how on structuring and delivering advertising campaigns from start to finish
- Objective evaluation of the quality and relevancy of marketing campaigns
- Enhancement of advertising campaign strategies, to a higher level and with a stronger impact
Course Modules
Module 1: Introduction
- Defining advertising
- The secrets to a successful advertising campaigns
- Marketing in a digital age
- Integrated advertising campaign
Module 2: Strategy & Planning
- Know your market: target audiences
- Set up objectives
- Define consistent messages and content
- Identify channels: online vs. offline
- Secure a budget
Module 3: Execution
- Schedule and manage a plan of action
- Allocate resources
- Enhance the visibility of the campaign assets
Module 4: Evaluation
- Key Performance Indicators (KPI)
- The customer buying journey
- Evaluation tools
Training Methodology
- Instruction by an expert facilitator
- Practical illustrations
- Interactive classes
- Group discussions
- Workshops
- Simulations
- Case studies
Open Course Enrollment Details
Dates & Location
TBA
AUPP New Campus
The CLPD Experience
Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:
- State-of-the-art training facilities with modern lecture halls and equipment
- Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
- International quality standards at every step, from the curriculum creation to the delivery and follow-up
- Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?
Check our Course Outlines (PDF) here: Develop, Execute, and Evaluate Advertising Campaigns
You can also contact us at:
Phone: 011 21 21 44 / 023 990 023
Mail: info.clpd@aupp.edu.kh
