Objectives

Upon completing the Advertising Campaigns course, participants will be able to:

  • Understand the concept of integrated advertising campaign
  • Conceptualize an advertising campaign
  • Define objectives and KPIs
  • Identify key messages
  • Select the most appropriate advertising channels
  • Schedule a plan of actions
  • Execute an advertising campaign
  • Track results and learn from them

Benefits

  • Know-how on structuring and delivering advertising campaigns from start to finish
  • Objective evaluation of the quality and relevancy of marketing campaigns
  • Enhancement of advertising campaign strategies, to a higher level and with a stronger impact

Course Modules

Module 1: Introduction

  • Defining advertising
  • The secrets to a successful advertising campaigns
  • Marketing in a digital age
  • Integrated advertising campaign

Module 2: Strategy & Planning

  • Know your market: target audiences
  • Set up objectives
  • Define consistent messages and content
  • Identify channels: online vs. offline
  • Secure a budget

Module 3:  Execution

  • Schedule and manage a plan of action
  • Allocate resources
  • Enhance the visibility of the campaign assets

Module 4: Evaluation

  • Key Performance Indicators (KPI)
  • The customer buying journey
  • Evaluation tools

Training Methodology

  • Instruction by an expert facilitator
  • Practical illustrations
  • Interactive classes
  • Group discussions
  • Workshops
  • Simulations
  • Case studies

 

Open Course Enrollment Details

Dates & Location
TBA
AUPP New Campus

 

 

The CLPD Experience

Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:

  • State-of-the-art training facilities with modern lecture halls and equipment
  • Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
  • International quality standards at every step, from the curriculum creation to the delivery and follow-up
  • Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?

Check our Course Outlines (PDF) here: Develop, Execute, and Evaluate Advertising Campaigns

You can also contact us at:

Phone: 011 21 21 44 / 023 990 023

Mail: info.clpd@aupp.edu.kh

Book a seat today for this class





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