Develop, Execute, and Evaluate Advertising Campaigns

Objectives

Upon completing the Advertising Campaigns course, participants will be able to:

• Understand the concept of integrated advertising campaign
• Conceptualize an advertising campaign
• Define objectives and KPIs
• Identify key messages
• Select the most appropriate advertising channels
• Schedule a plan of actions
• Execute an advertising campaign
• Track results and learn from them

Benefits

• Know-how on structuring and delivering advertising campaigns from start to finish
• Objective evaluation of the quality and relevancy of marketing campaigns
• Enhancement of advertising campaign strategies, to a higher level and with a stronger impact

Course Modules

Module 1: Introduction

• Defining advertising
• The secrets to a successful advertising campaigns
• Marketing in a digital age
• Integrated advertising campaign

Module 2: Strategy & Planning

• Know your market: target audiences
• Set up objectives
• Define consistent messages and content
• Identify channels: online vs. offline
• Secure a budget

Module 3:  Execution

• Schedule and manage a plan of action
• Allocate resources
• Enhance the visibility of the campaign assets

Module 4: Evaluation

• Key Performance Indicators (KPI)
• The customer buying journey
• Evaluation tools

Training Methodology

• Instruction by an expert facilitator
• Practical illustrations
• Interactive classes
• Group discussions
• Workshops
• Simulations
• Case studies