An organization’s success determines by many factors, including having real insight into how consumers think, feel, choose, and consume. This course is designed to help participants become perceptive discoverers of business-relevant consumer insights. This course covers a coverage of frameworks, concepts, tools, and methodologies to understand consumers’ hearts, minds, and motives.

Course Modules:

Module 1: Consumer insights & Business success.

  • Learn the evolution of marketing and how consumer insight changes with it.
  • Explore the influence of digitalization on consumer data in the modern world. 
  • Discover the influence of digital data on marketing decisions (product, price, channel, etc.)
  • Connect the relationship between insight and business success.

Module 2:   Developing a holistic view of customer insight.

  • Explore the main sources of offline insight – CRM system, sales record, and research.
  • Explore the sources of online insight – web & app data, social sentiment.
  • Harvest insight from partnerships – distributors, affiliates & competitors.
  • Create an individual and collective culture to identify, collect and transform the insights into actionable strategies.

Module 3:     Introduction to Consumer Behavior & Market Research.

  • Map and develop the customer experience journey. 
  • Utilize active and passive methods of observing customer behaviors.
  • Identify the opportunities and touchpoints of engagement with customers.
  • Implement processes for managing customer insight, day-to-day & strategically.
  • Integrate multi-channel data for an overall view of consumer insights.

Module 4:   Approaches to Gain Insights and Inform Decision-Making.

  • Apply the principles that make questionnaires effective.
  • Discover new, emerging, and established virtual forms of qualitative techniques.
  • Discover the skills and techniques to get the most from online in-depth interviews. 
  • Turn data into insight and create combined insight.
  • Understand visual storytelling and create tailor-made infographics for business strategies.

Training Methodology

  • Instruction by an expert facilitator
  • Practical illustrations
  • Interactive classes
  • Group discussions
  • Workshops
  • Simulations
  • Case studies


Open Course Enrollment Details

Dates & Location

AUPP Campus

The CLPD Experience

Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:

  • State of the art training facilities with modern lecture halls and equipment
  • Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
  • International quality standards at every step, from the curriculum creation to the delivery and follow-up
  • Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?

Check our Course Outlines (PDF) here: Consumer Insight. Consumer Research 

You can also contact us at:

Phone: 011 21 21 44 / 023 990 023

Mail: [email protected]

    Book a seat today for this class

    Hello! Sign up to our CLPD Newsletter to not miss out on our upcoming courses and events!

    Sign up to the CLPD Newsletter!