Objectives

Upon completing this Marketing Management course, participants will be able to:

  • Understand and implement marketing initiatives in a digital age
  • Better knowledge of your target market and prospects, improving the quality of the leads
  • Build a stronger brand
  • Grow sales and profits

Benefits

  • Improved marketing penetration and effectiveness
  • Enhanced face-to-face communication skills
  • Greater confidence in identifying customers to target for your product
  • Increased opportunity for recognition and promotion of products or services
  • Enhanced marketing goal setting ability
  • Increased capacity to adopt new marketing technologies and best practices

Course Modules

  • The 7 Ps of Marketing
  • Digital Transformation
  • The Customer Journey: from segmentation to personalization
  • Brand building in the 21st Century
  • Do-it marketing ideas: boost sales and maximize profits

Training Methodology

  • Instruction by an expert facilitator
  • Practical illustrations
  • Interactive classes
  • Group discussions
  • Workshops
  • Simulations
  • Case studies

 

Objectives

Upon completing this Marketing Management course, participants will be able to:

  • Understand foundations of marketing strategies
  • Recognize elements of a marketing plan
  • Understand customer driven marketing
  • Apply marketing assessments that lead to improve marketing strategies
  • Generate value for money from marketing campaigns
  • Establish marketing content that will build brands
  • Gain skills for more data-driven and effective communication with customers
  • Develop Marketing skills that lead to lower cost for acquiring customers

Benefits

  • Improved marketing penetration and effectiveness
  • Enhanced face-to-face communication skills
  • Greater confidence in identifying customers to target for your product
  • Increased opportunity for recognition and promotion of products or services
  • Enhanced marketing goal setting ability
  • Increased capacity to adopt new marketing technologies and best practices

Course Modules

Module 1: Marketing – Its Value and Practice

  • Understanding the relationship between marketing and sales
  • Developing an integrated marketing plan
  • Creating customer relations
  • Building and managing your brand
  • Marketing with benefits/emotion versus features/logic
  • Utilizing the Price/Value marketing formula

Module 2: Marketing Principles and Best Practices

  • Keeping up with communication technology and innovation
  • The power of non-verbal communication in the marketing process
  • Strategies for marketing to different customer types
  • Active listening and questioning skills to promote effective communication Techniques for giving and receiving constructive feedback
  • Researching your customers and their needs/wants

Module 3: Building Your Position in the Market

  • Developing strategic marketing objectives with SMART goals
  • Identifying your target market with SWOT Analysis
  • Profiling and targeting potential customers with market research
  • Benchmarking your competitors’ products, pricing, and marketing tactics
  • Implementing the elements of the Marketing Mix
  • Customer Relationship Management: Creating the ultimate customer experience

Training Methodology

  • Instruction by an expert facilitator
  • Practical illustrations
  • Interactive classes
  • Group discussions
  • Workshops
  • Simulations
  • Case studies

 

Course Details

Dates & Location

AUPP New Campus

 

The CLPD Experience

Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:

  • State-of-the-art training facilities with modern lecture halls and equipment
  • Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
  • International quality standards at every step, from the curriculum creation to the delivery and follow-up
  • Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?

Check our Course Outlines (PDF) here: Advanced Marketing Management and Brand Development

You can also contact us at:

Phone: 011 21 21 44

Mail: info.clpd@aupp.edu.kh

Book a seat today for this class





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