Objectives

Upon completing the Facebook Marketing course, participants will be able to:

  • Design and implement Facebook strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily
  • Communicate with followers, respond to queries, and monitor customer reviews
  • Oversee social media accounts’ design
  • Suggest and implement new features to develop brand awareness

Course Modules

  • How to Create and Optimize a Facebook Page
  • Content creation: media mixing
  • Facebook page maintenance
  • The Complete Facebook Business Manager Guide
  • The Ultimate Guide to Creating Facebook Ads by Coursenvy
  • Advanced Facebook Ad Targeting
  • Budgets, Bidding & Schedules for Facebook Ads
  • The Complete Facebook Split Testing Guide
  • How to Split Test Facebook Ad Sets with Campaign Budget Optimization
  • 70%-20%-10% + Creating Boosted Posts / Post Engagement Ads
  • Lead Generation Ads vs Landing Page Conversion Ads
  • Aligning brand and audience
  • Facebook Ads Manager and Power Editor
  • Ad auction and delivery
  • Ads formats and policies content, creative, and targeting
  • Facebook Live
  • Facebook Pixel: tracking and measurements
  • Use the Facebook Pixel for Remarketing/ Retargeting Ads
  • Facebook reporting, insights+ Optimization
  • Facebook Tracking + Reporting
  • Learn the Power of Facebook Insights
  • How to scale your facebook ads
  • Audience Insights
  • Facebook Engagement
  • Mastering the Facebook Algorithm
  • Social Media Posting Calendar – Planning is Your Key to Success!
  • Message Ads

*Messenger Chat Bots Ultimate Guide

*Messenger Facebook Offers and Messenger Facebook Offer Ads sent to existing customers

Course Modules

  • Instruction by an expert facilitator
  • Practical illustrations
  • Interactive classes
  • Group discussions
  • Workshops
  • Simulations
  • Case studies

Open Course Enrollment Details

Dates & Location

AUPP Campus

Tuition Cost
Individual enrollments: $380 per person
Early Individual enrollments: $350 per person or more than 2 people: 350 per each person

Who this course is for:

  • Small business owners
  • Bloggers, Influencers, Public Figures
  • Online marketers and marketing reps
  • Advertising managers
  • Corporations
  • ANYONE looking to MASTER Facebook Marketing!
  • ANYONE looking to MASTER Facebook Ads!
  • ANYONE looking for the most highly targeted and cheapest advertising strategies via Facebook Ads!

 

The CLPD Experience

Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:

  • State-of-the-art training facilities with modern lecture halls and equipment
  • Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
  • International quality standards at every step, from the curriculum creation to the delivery and follow-up
  • Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?

Check our Course Outlines (PDF) here: Advanced Facebook® Marketing Strategies

You can also contact us at:

Phone: 011 21 21 44 / 023 990 023

Mail: info.clpd@aupp.edu.kh

Book a seat today for this class





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