Objectives
Upon completing the Facebook Marketing course, participants will be able to:
- Design and implement Facebook strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily
- Communicate with followers, respond to queries, and monitor customer reviews
- Oversee social media accounts’ design
- Suggest and implement new features to develop brand awareness
Course Modules
-
How to Create and Optimize a Facebook Page
- Content creation: media mixing
- Facebook page maintenance
- The Complete Facebook Business Manager Guide
- The Ultimate Guide to Creating Facebook Ads by Coursenvy
- Advanced Facebook Ad Targeting
- Budgets, Bidding & Schedules for Facebook Ads
- The Complete Facebook Split Testing Guide
- How to Split Test Facebook Ad Sets with Campaign Budget Optimization
- 70%-20%-10% + Creating Boosted Posts / Post Engagement Ads
- Lead Generation Ads vs Landing Page Conversion Ads
- Aligning brand and audience
- Facebook Ads Manager and Power Editor
- Ad auction and delivery
- Ads formats and policies content, creative, and targeting
- Facebook Live
- Facebook Pixel: tracking and measurements
- Use the Facebook Pixel for Remarketing/ Retargeting Ads
- Facebook reporting, insights+ Optimization
- Facebook Tracking + Reporting
- Learn the Power of Facebook Insights
- How to scale your facebook ads
- Audience Insights
- Facebook Engagement
- Mastering the Facebook Algorithm
- Social Media Posting Calendar – Planning is Your Key to Success!
- Message Ads
*Messenger Chat Bots Ultimate Guide
*Messenger Facebook Offers and Messenger Facebook Offer Ads sent to existing customers
Course Modules
- Instruction by an expert facilitator
- Practical illustrations
- Interactive classes
- Group discussions
- Workshops
- Simulations
- Case studies
Open Course Enrollment
Dates & Location
AUPP Campus
Who this course is for:
- Small business owners
- Bloggers, Influencers, Public Figures
- Online marketers and marketing reps
- Advertising managers
- Corporations
- ANYONE looking to MASTER Facebook Marketing!
- ANYONE looking to MASTER Facebook Ads!
- ANYONE looking for the most highly targeted and cheapest advertising strategies via Facebook Ads!
The CLPD Experience
Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:
- State of the art training facilities with modern lecture halls and equipment
- Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
- International quality standards at every step, from the curriculum creation to the delivery and follow-up
- Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?
Check our Course Outlines (PDF) here:
Advanced Facebook® Marketing Strategies
You can also contact us at:
Phone: 011 21 21 44 / 023 990 023
Mail: info.clpd@aupp.edu.kh
