Upon completing the Business to Business Sales course, participants will be able to:

  • Design and implement a strategic B2B business plan
  • Set adapted KPIs and objectives
  • Coach and monitor the performance of sales representatives
  • Build and promote strong, long-lasting corporate relationships
  • Identify market shifts
  • Achieve growth and hit sales targets

Course Modules

  • B2B vs. B2C
  • Understanding the corporate landscape and values
  • Market research
  • Creating a sales plan, objectives
  • The B2B pipeline
  • Sales management and leadership
  • Sales materials and equipment
  • Corporate negotiation
  • Closing the deal

Training Methodology

  • Instruction by an expert facilitator
  • Practical illustrations
  • Interactive classes
  • Group discussions
  • Workshops
  • Simulations
  • Case studies


Open Course Enrollment 

Dates & Location

AUPP  Campus



The CLPD Experience

Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:

  • State of the art training facilities with modern lecture halls and equipment
  • Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
  • International quality standards at every step, from the curriculum creation to the delivery and follow-up
  • Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?

Phone: 011 21 21 44

Mail: [email protected]

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