Objectives

Upon completing the Search Engine Optimization & Marketing course, participants will be able to:

  • Develop and implement effective search engine optimization (SEO) and marketing (SEM) strategies
  • Coordinate content, design, and social media marketing
  • Optimize projects and websites
  • Understand and use the vast range of Google tools for SEO: Analytics, Search Console, My Business, Trends, etc.
  • Create online campaigns with AdWords

Course Modules

  • Introduction to SEO and SEM: increasing SERP rankings and conversions
  • SEO-friendly content creation
  • Local listings with Google My Business
  • Online advertising campaigns with Google AdWords: search, display, video and mobile networks
  • Tracking and measurements with Google Analytics
  • Developing a SEO calendar

Training Methodology

  • Instruction by an expert facilitator
  • Practical illustrations
  • Interactive classes
  • Group discussions
  • Workshops
  • Simulations
  • Case studies

 

Open Course Enrollment Details

Dates & Location

AUPP New Campus

 

 

The CLPD Experience

Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:

  • State-of-the-art training facilities with modern lecture halls and equipment
  • Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
  • International quality standards at every step, from the curriculum creation to the delivery and follow-up
  • Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?

Check our Course Outlines (PDF) here: A Winning Approach to Search Engine Optimization (SEO) & Marketing (SEM)

You can also contact us at:

Phone: 011 21 21 44 / 023 990 023

Mail: info.clpd@aupp.edu.kh

Book a seat today for this class





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