Objectives
Upon completing the Search Engine Optimization & Marketing course, participants will be able to:
- Develop and implement effective search engine optimization (SEO) and marketing (SEM) strategies
- Coordinate content, design, and social media marketing
- Optimize projects and websites
- Understand and use the vast range of Google tools for SEO: Analytics, Search Console, My Business, Trends, etc.
- Create online campaigns with AdWords
Course Modules
- Introduction to SEO and SEM: increasing SERP rankings and conversions
- SEO-friendly content creation
- Local listings with Google My Business
- Online advertising campaigns with Google AdWords: search, display, video and mobile networks
- Tracking and measurements with Google Analytics
- Developing a SEO calendar
Training Methodology
- Instruction by an expert facilitator
- Practical illustrations
- Interactive classes
- Group discussions
- Workshops
- Simulations
- Case studies
Open Course Enrollment
Dates & Location
AUPP Campus
The CLPD Experience
Joining a CLPD class means getting an access to numerous unique advantages that only our center can provide in Cambodia:
- State of the art training facilities with modern lecture halls and equipment
- Expert Western instructors with decades of experience in senior positions. 100% of them hold a post-graduate degree.
- International quality standards at every step, from the curriculum creation to the delivery and follow-up
- Certificates of completion recognized by the American University of Phnom Penh and valued by employers
Want More Information?
Check our Course Outlines (PDF) here: A Winning Approach to Search Engine Optimization (SEO) & Marketing (SEM)
You can also contact us at:
Phone: 011 21 21 44 / 023 990 023
Mail: info.clpd@aupp.edu.kh
