Social Networks
Facebook, LinkedIn, and Twitter. You cannot avoid those three in Cambodia. However, it does not mean they are useful for all businesses and activities. Facebook is more Business-to-Customer (B2C) oriented, while LinkedIn is Business-to-Business (B2B) oriented. Make sure to select the right ones.
Web Design
Canva. Visual content is mandatory to set yourself apart from the competition, but Photoshop, Illustrator, or InDesign are very in-depth software that requires months of training to be effective. Canva brings web design to all, even if you or your team is not very design savvy.
Advertising
Google AdWords. If you want to make and publish ads, Google AdWords is a must. Don’t believe it is limited to the text ads of the Google Search Engine. Get seen all over the Internet thanks to display ads, including YouTube! And speaking of which…
Video Network
YouTube. Being the most popular website in Cambodia behind Facebook, it would be ill-advised to ignore this platform. Simple videos can go a long way to promote your brand and enhance your image.
Content Management Systems
There are many more digital marketing applications out there, but those mentioned above are ideal and enough for new digital marketers. We also advise to not forget a website, as simple as it sounds, as educated customers will definitely look at yours to see if you are reliable and worthy of their time. WordPress is the most renowned platform for website building, but there are more user-friendly and intuitive solutions out there, such as Wix or Squarespace.
Still, this is only the tip of the iceberg. To ensure your digital marketing team covers all the modern essentials to make your business a success, we encourage you to have them join our upcoming course on “Digital Marketing and Social Media“. Enroll today or contact us for more info. Contact us either by phone at 023-990-023 or email at info.clpd@aupp.edu.kh. See you in class!
